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The Content King Is Dead, Long Live Context
I spent three days at UNBOUND 26 about a month ago, and if I had a dollar for every time someone said "context," I...
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Introducing GrowthTech Partners
Twenty years ago, I left a job at an industrial directory company with a simple observation: Google was about to change...
The New Era of Search: What GEO & AEO Mean for Modern...
We are in the midst of a shift from classic, keyword-driven SEO to generative engine optimization (GEO) and answer...
Thinking of Switching from HubSpot to Salesforce? Read This...
Evaluating a CRM migration is a high-stakes decision for manufacturing sales and marketing leaders. Before you move...
SEO, AEO, GEO and LLMs: The Future of AI-Driven Search
Summary: This post explores the evolution of search optimization from traditional SEO to AEO (Answer Engine...
Preparing for Maine's New Internet Privacy Laws: A...
The Winds of Change: Maine's Pending Privacy Legislation Maine’s proposed privacy legislation, LD 1822, could become...
AI Makes Average Faster. What Makes You Valuable?
Everyone's talking about adopting AI. Use it for this, automate that, prompt your way to peak productivity. And...
The Future of Search Isn’t Rankings. It’s AI Trust.
At this year’s Google I/O event, Google didn’t just announce new search features. They announced the end of an era.
Disconnected Tools Hide the Real Cost of Your Leads
Why Does Your Marketing Data Look Good But Still Feel Unclear? Let’s start with a familiar scene. Your marketing...
Stop Talking About AI: Start Implementing It Today
This morning I sat in a room full of smart people talking about artificial intelligence. The speakers were sharp. The...
Maine Manufacturing at a Crossroads: Reflections from...
Last week, I joined a few hundred fellow Mainers at The Point in South Portland for the Manufacturers Association of...
The Discovery Call That Could Have Been an Email
Stop scheduling calls to ask me things that a form could answer in 90 seconds.
Why Data Privacy Laws Matter to Every Business, Even Yours
It happens more than I would like to admit.
The B2B Drag Factor: Why the Real Marketing Spend Starts...
Most B2B teams treat attention like the win—launch the campaign, celebrate the spike, move on. But attention is rented,...
KPIs for GEO & LLM Visibility: What We Are Learning and...
Generative Engine Optimization (GEO) can’t be measured the same way we measured traditional SEO. Early studies show...
Why SEOs Need to Pitch PR in 2026
AI search has fundamentally reshaped how brands gain visibility, elevating PR, social narrative-building, and earned...
Unexpected Benefits of a Seamless Marketing Tech Stack
A well-integrated marketing tech stack does far more than improve efficiency and data accuracy. It unlocks deeper...
How to Evaluate and Optimize Your Marketing Tech Stack
Unlock the full potential of your marketing efforts by effectively evaluating and optimizing your marketing tech stack....
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Is It Software or People? Unpacking the Age-Old Question:...
In the debate of "Software vs. People," the real question often lies in understanding how people, processes, and...
The Power of a Business Partnership Over a Vendor...
Summary: This blog explains why businesses achieve stronger, more sustainable growth when they treat their marketing...
Root Causes of Low HubSpot Adoption (and How RevOps Leaders...
Summary: Low adoption of HubSpot is rarely caused by missing features. It almost always stems from weak RevOps...
Optimizing Workflows with AI for Better Business Outcomes
AI-powered workflow automation is transforming how businesses operate, delivering measurable efficiency gains and...