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Stop Talking About AI: Start Implementing It Today
This morning I sat in a room full of smart people talking about artificial intelligence. The speakers were sharp. The...
Maine Manufacturing at a Crossroads: Reflections from...
Last week, I joined a few hundred fellow Mainers at The Point in South Portland for the Manufacturers Association of...
The Discovery Call That Could Have Been an Email
Stop scheduling calls to ask me things that a form could answer in 90 seconds.
Why Data Privacy Laws Matter to Every Business, Even Yours
It happens more than I would like to admit.
The B2B Drag Factor: Why the Real Marketing Spend Starts...
Most B2B teams treat attention like the win—launch the campaign, celebrate the spike, move on. But attention is rented,...
KPIs for GEO & LLM Visibility: What We Are Learning and...
Generative Engine Optimization (GEO) can’t be measured the same way we measured traditional SEO. Early studies show...
Why SEOs Need to Pitch PR in 2026
AI search has fundamentally reshaped how brands gain visibility, elevating PR, social narrative-building, and earned...
Unexpected Benefits of a Seamless Marketing Tech Stack
A well-integrated marketing tech stack does far more than improve efficiency and data accuracy. It unlocks deeper...
How to Evaluate and Optimize Your Marketing Tech Stack
Unlock the full potential of your marketing efforts by effectively evaluating and optimizing your marketing tech stack....