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Maine Manufacturing at a Crossroads: Reflections from...
Last week, I joined a few hundred fellow Mainers at The Point in South Portland for the Manufacturers Association of...
The Discovery Call That Could Have Been an Email
Stop scheduling calls to ask me things that a form could answer in 90 seconds.
The Power of a Business Partnership Over a Vendor...
Summary: This blog explains why businesses achieve stronger, more sustainable growth when they treat their marketing...
From Conductor to Composer: Crafting an AI-Driven Marketing...
For decades, a marketing department worked like an orchestra. The account/brand manager stood at the podium with a...
The Future of CRM: HubSpot’s Biggest Spotlight Releases...
Discover the game-changing innovations HubSpot unveiled at Inbound 2025 and how they're set to revolutionize marketing...
Adapting AI Marketing Strategies to Comply with New Laws
As AI regulations become more stringent, manufacturing professionals must adjust their marketing strategies to remain...
Why Action-Oriented Marketing Analytics Drives Real...
The Problem with Passive Analytics In today's data-saturated marketing landscape, you're likely drowning in numbers....
RIP Expanded Text Ads: You Won’t Be Missed
Expanded text ads have been a staple in any digital marketer’s Google Ads campaign since we can remember. The easy and...
Adding Popups to Your Website for CRO
I know what you're already thinking.