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Say Goodbye to Modified Broad Match
We’re reaching the end of Google’s keyword match type: modified broad match. This is a change that gives a Google Ads...
Responsive Ads & You
Welcome to the fold, Google Ads responsive text ads! We’re very excited to begin implementing these new Search Network...
Our First Look: The New Google AdWords Interface
Alpha previews are making their way into some AdWords accounts and we’re excited for the redesign! A few of our...
Why is A/B Split Testing Important?
A/B testing, also referred to as split testing, is a great way for marketers to find the best way to encourage users to...
Ads In The Local Pack, Because Google Likes Money
In the back of every web marketer's mind, having paid ads in the Google Local Pack was inevitable. Averaging over $600...
Knime: Funny Name, Serious Keyword Expansion
Working in Paid Search, I felt a little out of place at Distilled’s recent Searchlove conference in Boston. While...
The Importance of Mobile Optimization
It’s no secret that Google has been constantly updating to adhere to mobile convenience as well as prioritizing...
No, Really, Add Bing Ads To Your Paid Search
I’m a very skeptical person, but I’ll always reevaluate my position in the face of new evidence. When I first started...
What is Display Retargeting?
Display retargeting can be a very powerful tool in your marketing arsenal. If you’ve never had the opportunity to take...